The Guiding Principles of the Southwest Michigan Sustainable Business Forum are to fulfill its mission as stewards in our community, the SWMSBF and member organizations will endeavor to:

Promote sustainability as business practices that encompass the environment, economy and social responsibility.

Strive to surpass conformance to environmental regulations using compliance as the minimum standard.
 

Follow the waste hierarchy of eliminate, reduce, reuse, recycle, compost, incinerate, and landfill.

Develop awareness programs and practices, and implement technologies that safeguard and preserve the environment.

Identify the environmental impacts of facilities and materials used in our products, processes and services in order to minimize environmental impact.

Encourage environmental organizations, businesses and governmental agencies to cooperate on common issues.